CONCEPT
CHALLENGE
SOMEKIND, a forward-thinking fashion brand, sought to redefine inclusivity in the fashion industry.
Their mission was to create high-quality, stylish, and gender-neutral clothing that anyone could wear confidently. However, their existing brand identity lacked the visual and emotional connection needed to resonate with their diverse audience.
The challenge was to develop a cohesive brand identity that aligned with their values of inclusivity, sustainability, and modern fashion while making a strong, memorable impression in a competitive market.
SOLUTION
To redefine SOMEKIND’s brand identity, I developed a visual language that embodies their commitment to inclusivity, sustainability, and modern fashion.
The refreshed identity includes a minimalist logo and an earthy color palette that appeals to a diverse audience.
The design approach prioritizes simplicity and elegance, reflecting the brand's values while making a strong, memorable impression.
The result is a cohesive brand presence that resonates with consumers, fostering a loyal customer base and solidifying SOMEKIND's position in the market.
TOOLS USED
