CHALLENGE
Aarhus Skulderklinik is a new physiotherapy center in Aarhus focused on helping people recover from shoulder-related injuries. The clinic prides itself in giving each customer a professional and high-quality experience that is personalised to each client's need.
Benjamin, the owner of Aarhus Skulderklinik, needed a brand identity that communicated his professionalism and passion for helping people on their journey to a healthier and pain-free life. Moreover, he needed a website where customers could read more about the services offered and get in contact with him.
SOLUTION
To help Benjamin start his new business, I developed a professional brand identity that appealed to his core audience and a functional website that reflected his ideals of quality and professionalism. The new design combines professional elements that highlight Benjamin's expertise and competence, together with modern colours and shapes that inspire trust and a sense of welcomeness.
TOOLS USED
THE LOGO
The logo for Aarhus Skulderklinik aims to highlight the two main words in the company name: its location and its purpose. Therefore, the logo is a blend between the letter Å (from the old way of spelling Aarhus) and an abstract representation of the human body, where the shoulder and arm area are highlighted in contrast to the rest of the body.
THE WEBSITE
Designed in Figma and built in WordPress, the site combines a clean, professional layout with user-friendly navigation to offer patients easy access to information and booking services. The design reflects the clinic's commitment to modern medical care while maintaining a warm, approachable aesthetic. Responsive across all devices, the site enhances the clinic’s online presence and improves patient engagement.
